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    Legal

    Privacy Policy.

    How we collect, use, and protect your information.

    Effective: 2026

    This Privacy Policy explains how Embody Brands (“Embody,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit our websites, interact with our services, receive care, or communicate with us by phone, email, or text message. By using our sites or services, you agree to the practices described in this Privacy Policy.

    I. Who We Are

    Embody Brands is comprised of two core entities that together form an integrated wellness ecosystem:

    1. The Stearns Group, LLC dba Embody

    • Embody — The Studio: A clinical movement and wellness studio offering Pilates, barre, and somatic-based fitness classes.
    • Embody — Made to Mother: A maternal wellness division supporting women through fertility, pregnancy, postpartum, and motherhood with digital education, community, and lifestyle support.
    • Retail & Digital Wellness: Online programs, wellness memberships, nutritional products, and lifestyle retail.

    2. Embody Health, PLLC

    A licensed medical practice offering:

    • Primary care and women’s health
    • Mental health therapy and medication management
    • Aesthetic medicine
    • Functional and preventive care
    • HIPAA-compliant telehealth services

    II. Information We Collect

    We collect information in the following categories so that we can deliver our services, communicate with you, and meet our legal obligations.

    A. Personal & Health Information (PHI)

    • Name, date of birth, address, and contact information
    • Medical, reproductive, and mental health history
    • Insurance and billing data
    • Appointment records, treatment notes, and care plans

    B. Account, Transaction & Membership Data

    • Account credentials and profile information
    • Class, program, and membership bookings
    • Purchase history and payment details (processed through PCI-compliant third-party processors; we do not store full card numbers)

    C. Mobile Phone Number & SMS Opt-In Data

    • The mobile phone number you provide at checkout, account registration, in promotional sign-ups, or on other opt-in forms
    • Your express written consent to receive SMS messages from us
    • Records of your opt-in, opt-out (e.g., STOP replies), and message preferences

    D. Technical & Website Usage Data

    • IP address, browser type, operating system, and device information
    • Click patterns, pages viewed, referral URLs, and session duration
    • Cookies, pixels, and analytics data

    E. Location Information

    • Approximate geographic location derived from your IP address
    • Device location (only if you enable location services in your browser or device)
    • Regional information relevant to shipping, analytics, or fraud prevention

    III. How We Use Your Information

    We use the information we collect to:

    • Provide clinical, wellness, and movement care and services
    • Book, confirm, and manage appointments and classes
    • Deliver digital programs, memberships, and retail products
    • Process payments, refunds, and billing
    • Communicate with you about your account, care, and orders
    • Send transactional messages (e.g., order confirmations, shipping notices, appointment reminders)
    • Send marketing or promotional messages, but only if you have opted in
    • Improve our website, services, and customer experience
    • Detect, prevent, and address fraud, security, or technical issues
    • Comply with legal, regulatory, and professional licensing obligations

    You can opt out of marketing emails at any time by clicking the “unsubscribe” link in any marketing message or contacting us at info@heyembody.com.

    IV. SMS / Text Message Communications

    When you provide your phone number to Embody — including during checkout, account registration, promotional sign-ups, or other opt-in forms — you consent to receive transactional and/or marketing text messages. These messages may include:

    • Order confirmations and shipping notifications
    • Appointment confirmations, reminders, and customer service updates
    • Promotional offers and program announcements
    • Abandoned cart reminders

    Message frequency may vary. Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP to any message. For assistance, reply HELP or contact us at info@heyembody.com.

    Mobile Information & Opt-In Consent — No Sharing for Marketing

    Mobile information and SMS opt-in consent will not be shared with third parties or affiliates for marketing or promotional purposes.

    Your mobile phone number, the fact that you opted in to receive text messages, and any related consent information are used solely to deliver the communications you have requested from Embody. We do not share this information with third-party marketers, advertising networks, or affiliated brands for their own marketing or promotional use. The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

    V. Cookies, Analytics & Abandoned Cart Tracking

    Our website uses cookies and similar tracking technologies to operate the site, remember your preferences, analyze performance, and support cart-recovery messaging. This may include:

    • Products added to your cart
    • Time spent on checkout pages
    • Whether a transaction was completed

    This information may be used to determine when to send cart reminder messages via SMS or email, provided you have opted in to receive such communications. You may control or disable cookies through your browser settings, but certain website features may not work properly if cookies are disabled.

    VI. How We Share Information

    We do not sell, share, rent, or otherwise disclose your personal information to third parties.

    We do not sell your personal information. We do not rent your personal information. We do not share your personal information with third parties or affiliates for their own marketing or promotional purposes.

    We may share limited personal information only with trusted service providers that help us operate our business, and only to the extent necessary for them to perform services on our behalf. These may include:

    • Payment processors
    • Shipping and fulfillment providers
    • Email and SMS delivery platforms
    • Website hosting and analytics providers
    • Practice management, EHR, and telehealth platforms

    These service providers are contractually required to protect your information, use it solely for the authorized business purposes for which it was disclosed, and not use it for their own marketing or promotional purposes.

    We may also disclose information when required by law, in response to lawful legal process, or to protect the rights, safety, or property of Embody, our patients, members, or the public.

    VII. HIPAA & Telehealth Compliance

    All care provided by Embody Health, PLLC complies with the Health Insurance Portability and Accountability Act (HIPAA). We use and disclose protected health information (PHI) only:

    • With your written consent or authorization
    • For treatment, payment, and healthcare operations
    • As otherwise required or permitted by law

    Telehealth services are conducted on encrypted, HIPAA-compliant platforms. We recommend using a secure device and a private location when participating in telehealth visits. Our full Notice of Privacy Practices (NPP) is provided at your first clinical appointment and is available on request at info@heyembody.com.

    VIII. Your Rights & Choices

    Depending on your jurisdiction and the nature of your relationship with us, you may have the right to:

    • Request access to copies of your records or personal information
    • Correct inaccurate or incomplete information
    • Request restrictions on how your information is used or disclosed
    • Revoke previously given consent
    • Opt out of marketing emails and SMS messages at any time
    • File a HIPAA complaint with us or with the U.S. Department of Health and Human Services

    To exercise any of these rights, contact us at info@heyembody.com.

    IX. Data Security

    We use reasonable administrative, technical, and physical safeguards to protect your information, including:

    • Encryption of data in transit and at rest where appropriate
    • Secure, access-controlled servers
    • Role-based access for employees and contractors
    • Compliance-verified vendors and business associates

    No method of transmission or storage is 100% secure. Your use of our site and services is at your own risk, and we cannot guarantee absolute security.

    X. Location-Based Services

    If you enable location services or interact with location-based features on our website, we may collect general geographic information such as your IP address, approximate device location (if permitted through your browser settings), and regional information relevant to shipping, analytics, or fraud prevention.

    We use this information to:

    • Provide region-specific content or offers
    • Improve website functionality
    • Calculate shipping costs and delivery estimates
    • Prevent fraudulent transactions

    Location data is not used for precise real-time tracking unless explicitly disclosed and consented to. You may disable location services at any time through your device or browser settings.

    XI. Children’s Privacy

    Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without verified parental consent. If we learn that we have inadvertently collected such information, we will delete it promptly.

    XII. Third-Party Links

    Our website may contain links to third-party sites, products, or platforms. We are not responsible for the privacy practices of those external sites. We encourage you to review the privacy policies of any third-party services you visit.

    XIII. Changes to This Policy

    We may update this Privacy Policy from time to time. Any changes will be effective once the revised policy is posted with an updated effective date. Your continued use of our sites or services after the changes are posted constitutes your acceptance of the updated policy.

    XIV. Contact Us

    Questions about this Privacy Policy, your rights, or our HIPAA practices can be directed to:

    Embody Brands
    Email: info@heyembody.com

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